BRIEF
01
Design a poster for 2022's GlasGLOW event.
GlasGLOW is an outdoor sounds and light show that takes place on Halloween in the Glasgow Botanics. Every year the event comes up with a theme to base the shows around, which draw in attendees from all over the UK. Itison were looking for a new theme for 2022, which would bring a fresh approach which still tied in with their promotional material from previous years.
SOLUTION
02
We decided to go down the route of the Supernatural, transforming the iconic statue of The Duke of Wellington with his trademark Traffic Cone decoration into a headless horseman, towering over The Glasgow Botanics which is full to the rafters with paranormal activity! The teal colour scheme was retained from previous years, with a spooky green glow dominating the rest of the palette.
RESULT
03
The result was an immediately eye-catching image that immediately communicated the theme of the event, whilst hitting all the design cues from the previous year's promotional materials.
The main poster for GlasGLOW.
The poster formatted for Instagram, along with the isolated head for use in profile pictures on Social Media.
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