BRIEF
01
Wrap designs to accompany the rebranding of a London-based bicycle repair workshop.
With their business expanding and a new brand identity in place, Fettle were looking to expand their reach with accompanying wrap designs. Simplicity was the key and a minimalist approach was desired, to be in-line with their 'faff-free' company motto.
Fettle were looking for something that stood out and was legible in the busy streets of London, as well as an aesthetic that was friendly and approachable.
SOLUTION
02
The approach we took was to strip down any elements that were deemend unessesary, retaining only the most important information and branding on the vehicle sides, and displaying further information on the rear doors, where customers would be more likely to read them in traffic.
The decision to have the bar of yellow running down the sides was to symbolise a visual 'ray of hope' that comes with the company; A quick, efficient service that will help when you need it - Faff-free, of course!
RESULT
03
The end result was a wrap that was simple yet effective, immediately identifiable in the busy streets of London.
The initial designs are visualised in a two dimensional, to-scale templates.
We then make these designs in a 3D mockup to give the customer a better idea of what the final look will be.
A visual exhibiting the further information displayed on the vehicle rear.
The final result after the completion of the wrapping process.
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