BRIEF
01
Refresh the mascot and branding for a company that hires out Fridge and Freezer Trailers.
Biggar Chill approached us for a brand makeover, and were looking for an updated version of their Polar Bear mascot. They wanted a character which appeared friendly and 'light-hearted,' versatile enough to be illustrated in a variety of poses for use in their social media and offline content. They also required designs for full trailer wraps, measuring 3, 4 and 5 metres in length.
SOLUTION
02
We started by providing a number of sketches in many different illustrative styles, which we submitted to the client for feedback. After several iterations, the design was finalised and could then be illustrated in a vector format. The character was then placed in a scene to be printed on vinyl and wrapped onto trailers, and digital versions provided for social media campaigns.
RESULT
03
The final result is a friendly character unique to the brand, which has received a lot of positive feedback from customers.
A few early sketches for the Biggar Chill mascot.
The final design in sketch form, along with the vector illustration.
A side-by-side comparison of Biggar Chill's previous mascot and our updated design.
Additional poses of the bear for use in vehicle wraps and other mediums.
A visual of the 3 metre trailer wrap.
A fun variation for the 5 metre trailer, showing the bear inside the refrigerated unit.
The final result on a 3 metre trailer.
Tasked with refreshing our brand identity and turning it into full trailer wraps, Passenger 8 was quick and creative.
Excellent feedback from our customers too!
BEN McCOSH
BIGGAR CHILL
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